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DATA-DRIVEN INSPIRATION

Jun 7, 2007

DRNO 5min: The Shift from Advertising to Engagement

Dave Cobban, Wieden + KennedyDave Cobban, Planning Director at Wieden+Kennedy Amsterdam, on the shift from traditional one-way advertising that speaks to consumers, to ongoing conversations and true engagement. Recorded @ ESOMAR Consumer Insights ‘07
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Series:Events Series:ESOMAR Series:CI07
Series:Commissioned

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Category: DRNO newsmaker

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