ResearchTalk

Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…

• The controversial Channel 4 documentary The Great Global Warming Swindle
• Earth Hour
• The John West salmon viral ad.
• How 4oD is performing (4oD is Channel 4’s online on-demand service)
• Whether UK brands are as experimental as US brands

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Notable mentions
—————-
General Motors.
George Monbiot.
GM.
John West.
Oprah.
Pontiac.
Second Life.
‘Skins’.
Social activism.
WWF.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

Related posts:

1. Advertising: The Age of Transparency, Collaboration, Stories
2. Rishad Tobaccowala: The Future is Now
3. The AOL Guys
4. What’s Bebo up to?
5. Ze Frank: The Interview