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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

What’s Bebo up to?

Sarah Gavin, the communications director for social networking site Bebo, chats about…

  • Bebo basics (incl. demographics and business model)
  • Recent engagement campaigns with Coca Cola and Hasbro
  • Future developments, incl. their new mobile service and Kate Modern – Bebo’s take on LonelyGirl15 (and done by the same team)

5mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Notable mentions
—————-
Birthdayalarm.com.
Coca Cola.
Engagement/conversational marketing.
Hasbro.
Lonelygirl15.
Michael Birch.
Orange.
Ringo.com.
Social networks.
Xochi Birch.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

Related posts:

  1. The AOL Guys
  2. Rishad Tobaccowala: The Future is Now
  3. Channel 4 & The Great Global Warming Swindle
  4. Reuben Steiger’s Second Life
  5. Ze Frank: The Interview

Category: Social networks, Wildfire

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