ResearchTalk

Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

• The online-only Mark Burnett-produced show Gold Rush
• Consumer-generated content
• Performance of AOL properties
• Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Best Buy.
Coca Cola.
Doritos.
Dove.
Engagdget.
Gold Rush.
Manchester United.
Mapquest.
Mark Burnett Productions.
Matt Dickinson.
NFL.
Spinner.
T-Mobile.
Truveo.
Weblogs Inc.
Ze Frank.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

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3. Advertising: The Age of Transparency, Collaboration, Stories
4. Ze Frank: The Interview
5. Three Guys Having a Chat