ResearchTalk

Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

• The business importance of authenticity
• Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
• Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
• Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
AOL.
Apple.
Authenticity.
Bebo.
Denuo.
Edelman.
Google.
iPhone.
iPod.
MSN.
MySpace.
Publicis.
Richard Edelman.
Wal Mart.
Web 2.0.
Yahoo.
YouTube.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

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