May 4, 2007
The Future of TV
Sponsored by 
PLANNER TALK Four seasoned ‘planners’ discuss major developments in online and consumer generated media as attention shifts from conventional to PC-based viewing and interaction. The panel represents a diverse range of opinion and expertise from host Fiona Blades, a planner by background and now head of her own research firm, to the omnipresent planner John Griffiths, ad. agency research head Lee McEwan, and senior researcher Beverly Clarke who works for one of the UK’s largest and newest media groups, Virgin Media
Listen to other podcasts featuring Fiona and John
STARRING
- Beverly Clarke, Associate Director of Insight, IDS (part of Virgin Media)
- Fiona Blades, Managing Partner, MESH Planning (host)
- John Griffiths, Planning Above and Beyond
- Lee McEwan, Director of Research Services, Leo Burnett (blog)
Timeline [24m43s]
00m00s Intro.
01m06s The changing nature of content creation.
01m59s The motivations behind people creating their own content?
02m50s The differences between CGC and MSM (mainstream media/broadcasters) and why they don’t compete.
04m20s Watercooler chat and people expressing themselves with copyright material.
05m32s Some broadcasters are openly sharing their content, to some acclaim.
06m28s Broadcasters: the shift from being an opinion former/agenda setter to being a conversation host.
06m45s How advertising needs to change.
07m55s The arrival of Martini TV.
08m50s Better integrating brands into programming.
09m52s Branded content.
12m08s The adman speaks: initiatives from Leo Burnett.
13m20s Proctor & Gamble – the innovative client.
13m39s Client-created content and branded utility/services (Adidas, Audi, BA, HP).
16m45s Measuring CGC.
17m38s Interactive TV.
20m01s A generation of increasingly PC-focused multitaskers.
21m14s Could Apple TV edge out the broadcasters?
22m13s HD TV means cosmetic surgery is one of the biggest growth sectors in Hollywood!
23m05s Redefining TV.
Notable Mentions
Adidas.
Audi.
Blogs.
BMW Films.
Branded utility.
British Airways.
Broadcasting.
Business Life magazine.
Campaign magazine.
Channel 4.
Chicken Tonight.
Chris Anderson.
Consumer generated content (CGC).
Conversations.
Emily Bell (Media Guardian).
Flickr.
Google Video.
Guy Ritchie.
HD TV.
Hewlett Packard (HP).
Intellivision.
Ivan Pollard.
Jeremy Beadle.
Mike Hall.
NBC.
Neil Dawson.
Ofcom.
Podcasting.
Proctor & Gamble.
Raleigh cycles.
Russell Davies.
Slingbox.
The Guardian.
The Long Tail.
TiVo.
User generated content (UGC).
Viral.
Vlogging.
Washington Post.
Word of mouth.
X Factor.
YouTube.
Music Theatrimus and The Blue Mile from the PMN
Thanks to MrWeb.com for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.
Series:MarketingTalk Series:AdTalk
Series:Sponsored
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