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DATA-DRIVEN INSPIRATION

Andy Dexter: Rethinking the Research Biz

Once you go down a road strategically, you end up in a what you may call a path dependent position…from which it’s very difficult to turn back
(Andy Dexter)

Steve Wills, Customer Insight SolutionsAndy Dexter, Truth Consulting BIG Conference  In this, the final podcast in the run up to the BIG Conference, Andy Dexter makes the case to Steve Wills for a pure consultancy focused completely on insight. But while he makes a persuasive case, can he convince Steve that he has thought through the many issues surrounding talent? Listen to find out

Listen to other podcasts featuring Steve

 STARRING 

Learn more about BIG Conference 2007


Timeline [15m28s]
00m00s Intro.
00m43s What is Truth Consulting doing that’s new?
01m37s Why couldn’t Andy do this in his previous, larger organisation?
02m45s Is MR ripe for change?
03m14s Agencies that provide true insight can’t also be data collectors.
04m01s Is the aim to compete with management consultancies.
04m47s The good and bad about being in a listed group.
05m35s Fragmentation.
07m11s Will insight consultants be able to deal with more than just research data?
08m03s Attracting and retaining quality talent.
09m37s Changes in clientside insight teams.
10m21s Where within client organisations should the ‘Insight’ function live?
11m31s Clients are frustrated with the lack of researcher enthusiasm at the end of studies.
12m19s Clients are learning to ask for something different to promote change.
12m52s Andy’s paper at BIG.
14m43s Andy’s future ambitions.

Notable Mentions
Allan Leighton.
Compaq.
Consultancy.
Customer Insight Forum.
David Smith (DVL Smith).
Dell.
GMI.
IBM.
Industry consolidation.
Insight.
Jorge Garcia Gonzalez.
Management consultancy.
Managing talent.
McKinsey.
Research Now.
RoI.
Simon Chadwick.

Quotes
“The world ‘industry’ is freighted with quite a lot of connotations…it by no means captures the whole of the market research sector”

Thanks
A huge thanks to Steve, Andy, and to Ruth McNeil for their help in producing these podcasts

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the intro and outro

Music Theatrimus from the PMN

Series:Events Series:BIG07
Series:Leadership

 
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Related posts:

  1. Steve Wills: Making Better Researchers
  2. Weekly Show 12: The Future of Branding
  3. Future Talent: Specialists vs. Generalists
  4. Leadership Show: Kimberly Till, TNS (NA)
  5. Weekly Show 11: Focusing on Talent

Category: B2B, BIG, Financial, Future of research, Management, Talent

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