Mar 1, 2007
Andy Dexter: Rethinking the Research Biz
Once you go down a road strategically, you end up in a what you may call a path dependent position…from which it’s very difficult to turn back
(Andy Dexter)
BIG Conference In this, the final podcast in the run up to the BIG Conference, Andy Dexter makes the case to Steve Wills for a pure consultancy focused completely on insight. But while he makes a persuasive case, can he convince Steve that he has thought through the many issues surrounding talent? Listen to find out
Listen to other podcasts featuring Steve
STARRING
- Andy Dexter, founder and Managing Partner, Truth Consulting
- Steve Wills, co-founder and MD, Customer Insight Solutions (Host)
Learn more about BIG Conference 2007
Timeline [15m28s]
00m00s Intro.
00m43s What is Truth Consulting doing that’s new?
01m37s Why couldn’t Andy do this in his previous, larger organisation?
02m45s Is MR ripe for change?
03m14s Agencies that provide true insight can’t also be data collectors.
04m01s Is the aim to compete with management consultancies.
04m47s The good and bad about being in a listed group.
05m35s Fragmentation.
07m11s Will insight consultants be able to deal with more than just research data?
08m03s Attracting and retaining quality talent.
09m37s Changes in clientside insight teams.
10m21s Where within client organisations should the ‘Insight’ function live?
11m31s Clients are frustrated with the lack of researcher enthusiasm at the end of studies.
12m19s Clients are learning to ask for something different to promote change.
12m52s Andy’s paper at BIG.
14m43s Andy’s future ambitions.
Notable Mentions
Allan Leighton.
Compaq.
Consultancy.
Customer Insight Forum.
David Smith (DVL Smith).
Dell.
GMI.
IBM.
Industry consolidation.
Insight.
Jorge Garcia Gonzalez.
Management consultancy.
Managing talent.
McKinsey.
Research Now.
RoI.
Simon Chadwick.
Quotes
“The world ‘industry’ is freighted with quite a lot of connotations…it by no means captures the whole of the market research sector”
Thanks
A huge thanks to Steve, Andy, and to Ruth McNeil for their help in producing these podcasts
Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the intro and outro
Music Theatrimus from the PMN
Series:Events Series:BIG07
Series:Leadership
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