Feb 28, 2007
Ray Poynter: B2B Research 2.0
Businesses have a reluctance to use services that are free because it doesn’t fit their mindset
(Ray Poynter)
BIG Conference In the first of two podcasts in the run up to the BIG Conference in May 2007, Phyllis Macfarlane and Ray Poynter take a comprehensive look at how web 2.0 tools and techniques can be used to improve B2B research. They also talk about the obvious cultural and organisational issues that such changes invariably bring up
STARRING
- Ray Poynter, The Future Place
- Phyllis Macfarlane, Head, Gfk NOP Custom (Host)
Learn more about BIG Conference 2007
AUDIO QUALITY: We apologise in advance for the below-par audio quality and hope that the quality of the content makes up for this
Timeline [17m17s]
00m00s Intro.
00m42s Clients need to get more involved in studies.
01m37s It’s do or die for researchers – a threat, but also an opportunity.
02m45s New web 2.0 approaches.
04m13s A consumer-driven phenomenon.
04m51s Businesses are reluctant to use ‘free’ services they can’t control.
05m57s Co-creation (Boeing, Nortel, Wikis).
08m18s “It’s threatening, enabling, and changing” (using blogs and forums).
10m09s Will blogging improve access to the best respondent?
11m03s Much less anonymous research, and less sample based.
11m56s Negotiating client demands for robust software, systems and processes.
12m58s Second Life and B2B research.
14m35s CEO blogs and innovation.
15m42s Emerging markets – China.
Notable Mentions
Allen and Overy.
Authenticity.
Authority.
B2B research.
Blogs.
Boeing.
Co-creation.
Forums.
Knowledge management systems.
Microsoft.
Nortel Networks.
Reputation.
Research 2.0.
Second Life.
Skype.
Social networking.
Tagging.
Technorati.
Wikipedia.
Wikis.
Yahoo!
YouTube.
Quotes
“Someone [client] will have to be there everyday, it’s much more of a commitment, but much more enriching as well”.
Thanks
A huge thanks to Phyllis, Ray, and to Ruth McNeil for their help in producing these podcasts
Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the intro and outro
Music Theatrimus from the PMN
Series:BIG07 Series:Events
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