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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Prof. Richard Scase, Global Remix

“China will account for 25-30% of world trade in 20 years time”

Global Remix bookProf. Richard ScaseWe all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late

 STARRING 

Recorded live at the Euro MR Event 2006

TIMELINE [15m19s]
00m00s Intro.
00m45s The seismic shifts in the global economy.
02m37s China and India will soon become the main global spenders.
03m30s What should companies be doing?
04m47s Global demographic shifts.
05m12s China and India as centres for research and entrepreneurship.
07m31s The implications of global shifts on the person in the street.
09m33s “Energy prices will treble in the next 5-10 years”.
10m05s Are China and India responding to the challenge of climate change?
10m59s How should governments respond?
12m14s Will we solve the issue of energy shortage before oil and gas run out?
13m42s Richard’s background.

Notable Mentions
Capital Radio.
China.
Energy shortages.
Global warming.
IBM.
India.
Inflation.
Kyoto Protocol.
Microsoft.
Nelson Croom.
Novartis.
P&G.
Unilever.
USA.

Music Theatrimus from the PMN

Series:MarketingTalk
Series:EMRE06 Series:Events

 
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Category: Book reviews, EMRE, Entrepreneurism, Forecasting, Future of research, Management, Sustainability

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