Dec 12, 2006
What’s Hot in Branding
Sponsored by 
Our team of brand specialists tell us what’s hot in branding, why they love the iPod brand, and why staff need to live the brand and product experience to maximise brand effectiveness. Markets mentioned: drinks, electronics, financial, Internet, retail, social media, telecoms
STARRING
- Bob Morrison, Elephants Can’t Jump
- Peter Walshe, Global Brand Director, Millward Brown
- Rob Holdaway, Clear Ideas
This JuiceCast has been produced by ResearchTalk for BrainJuicer. BrainJuicer’s Chief Juicer, John Kearon, has kindly allowed us to host the podcast as a service to the community, to stimulate debate and innovation
Timeline [15m36s]
00m00s Introduction.
00m46s What’s hot in branding.
01m31s Great brands come when employees and customers agree on perceptions.
01m52s The brand and product experience, sensory marketing.
02m27s ntl: overclaiming, under delivering.
04m45s The Internet and raised expectations.
05m24s Personal recommendation out-influences the Internet.
06m41s Segmentation and targeting in an era of media fragmentation.
07m50s Marks and Spencer: product versus brand versus buzz.
10m07s Making the brand come to life.
10m57s Building a brand through word-of-mouth.
12m21s Differentiation versus being simply better.
13m22s Maintaining a strong brand and Tesco.
Notable Mentions
Abbey.
Apple.
Bebo.
Coca Cola.
Google.
Habbo.
Innocent Smoothies.
iPod.
Marks and Spencer.
Morrisons.
MySpace.
Net Promoters.
ntl.
P J Smoothies.
Red Bull.
Safeway.
Sainsbury’s.
Santander.
Second Life.
Tesco.
The Old Grey Whistle Test.
Thanks to RP Cushing Recruitment for furnishing a location for this conversation
Series:MarketingTalk Series:AdTalk
Series:Commissioned Series:JuiceCasts
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