Dec 12, 2006
The Future of Online
Sponsored by 
STARRING
- Andrew Cooper, MD, Research Now
- Nicolas Metzke, MD, Ciao
- Panos Manolopoulos, MD, YouGov
- Val Karruck, SVP Client Services, Toluna
This JuiceCast has been produced by ResearchTalk for BrainJuicer. BrainJuicer’s Chief Juicer, John Kearon, has kindly allowed us to host the podcast as a service to the community, to stimulate debate and innovation
Timeline [19m15s]
00m00s Introduction.
00m40s The opportunity for growth.
03m32s The emergence of Research 2.0 and community.
04m36s Where’s the innovation?
06m54s Opportunities for medium-sized agencies.
07m47s Winning brands and business models in 5 years time.
09m42s Facing the prospect of maturity.
11m07s Shifting clients towards using innovative mid-sized players.
13m01s The temptation to use traditional methodologies.
15m33s Opportunities for using mobiles in research.
16m19s Will online field & tab steal significant business from full-service?
Notable Mentions
BrainJuicer.
Clear Ideas.
Conquest.
Gfk.
GMI.
Hall and Partners.
Harris Interactive.
ICM.
NOP.
Nunwood.
Research 2.0.
SSI.
TNS.
Vodafone.
Web 2.0.
Thanks to RP Cushing Recruitment for furnishing a location for this conversation.
Series:Commissioned Series:JuiceCasts
Related posts:
I fascinating discussion.
One area not covered related to this is the focus on user generated information gathering. Part of the challenge will be developing the tools and technologies to process the vast amount of new data that will be created. The risk is a mountain of data with no way of extracting the meaning within?
I wonder how many clients will be directed to it. It would be interesting to hear their take on the next 5 years in Insight market
Martin
Martin,
For sure on the community side of things, user generated data is key. As you say, knowing what to analyse is the key – the vast proportion should not and cannot be analysed. Even with sophisticated search techniques that work across unstructured data, there needs to be some context/framework to this.
There is also an increasing ‘quali’ spin on this – where so long as there is a structure to data collection (in it’s braodest sense) it can provide pointers to areas that can be further investigated. Similar as above – needs context/framework.
For sure, a great point to make – and this broad issue will still be discussed many years from now for sure…..
Would be intertesed in your view.
Kind regards
Val
[...] Juice Cast: The Future of Online at ResearchTalk Podcasts Andrew Cooper from ResearchNow, Nicolas Metzke from Ciao, Panos Manolopoulos from YouGov and Val Karruck from Toluna give their opinion about the future of online research (tags: podcast marketresearch panel sample researchnow ciao yougov toluna) Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
[...] Ahora que se nos acaba el 2006 se antoja un buen momento para dedicar 15 minutos para ver (u oÃÂr) que nos depara el futuro del online. Hace ya algún tiempo que os recomendamos los podcasts del blog Resarch Talk, donde cada semana se publican interesantes podcast que toman el pulso a nuestra industria. Pues bien, recientemente tres empresas de campo online (Research Now, Ciao y Toluna) y un Instituto de Investigación (You Gov), debatieron sobre qué nos depara el online en el 2007. Uno de los temas estrella del debate fue el llamado Research 2.0, término creo que acuñado por Ray Poynter y que trata de definir nuevas técnicas de investigación “participativasâ€Â. En este sentido Procter and Gamble está avanzando con diversas iniciativas. Una de ellas es Tremor, una comunidad online dirigida a teens early adopters y trend setters donde explorar el concepto de co-creación y el marketing viral. Tremor ha tenido tal éxito que sus responsables han creado una iniciativa gemela VocalPoint, dirigida en este caso a madres. La compañÃÂa de Cincinnati, que siempre se ha caracterizado por su espÃÂritu innovador, ha lanzado también The Cave, un espacio virtual que emula los supermercados (al estilo Second Life) en el cual los visitantes pueden moverse por los lineales y escoger productos. Mientras el equipo de P&G observa el comportamiento de los visitantes y experimenta con los embalajes, etiquetado, etc. Según Gianni Ciserani, director general de P&G en el Reino Unido e Irlanda gracias a The Cave “en tres meses hemos hecho el trabajo de dos añosâ€Â. Parece ser que los resultados obtenidos han sido comparados con los que se obtienen mediante estudios de mercado y se ha demostrado que son lo bastante sólidos para ser considerados. Más aquÃÂ. [...]