ResearchTalk

We’ve just finished some paid work for BrainJuicer at a recent trade show which will, over the next few weeks, pop up on their site. Chief Juicer John Kearon gave us complete freedom to capture whatever we thought interesting, including conversations with competitors – how brave, how refreshing!

Anyway, one thing we noticed as we stalked the stands was that many visitors simply wanted a basic intro to that company. So we thought we’d film BrainJuicer’s short ‘what we do/what we’re all about’ spiel for their website. It’s only 4mins, go ahead and watch below if you’re interested.

But here’s the really interesting bit: it’s easy to produce, fast and free to upload, and you, yes you, can do it yourself. Specifically, Jim Rimmer, BrainJuicer’s UK MD, never prepared for this filming – we simply asked if he was game and he obliged and nailed it in one take. And later that evening we got the clip uploaded to YouTube, all within 30mins!

It’s not broadcast quality, but then again it doesn’t need to be. And for those who want a short, no nonsense intro, it should do the trick.

We hope more agencies follow suit and start using multimedia to tell their story and say what’s different about them. So, what’s your excuse for not trying this?

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