Nov 18, 2006
SkillsTalk: Relationships vs. Transactions
Part of our occasional Best of the Podosphere (BoP) series
This podcast talks about how to create true business relationships (for long-term loyalty), as opposed to ones that result in transactions (i.e. one-night stands). It’s alot easier said than done, so listen to David Maister’s compelling brand of common sense. A must-listen for all managers
This podcast is part of an excellent and popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms
STARRING
- David Maister, acclaimed author and Management Consultant
USEFUL LINKS
Many thanks to David for granting us permission to host this podcast
(technorati tags: market research, marketing)
Series:MarketingTalk
Series:Skills
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