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ESOMAR: Life and Death MR

“There was an interesting picture of someone in a discussion group with a Kalashnikov…our interviewers take a significant risk…we’re asking them for their bravery.”

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John Kearon, BrainJuicer EXCLUSIVE  We don’t expect MR to be a dangerous pursuit. But in this podcast, we hear about the drama involved in starting a research company in the midst of the volatility in Afghanistan and Iraq. Driven by the passion to use research to bring about healthy democracy, the speakers articulate the huge risks to personal life and limb, including four deaths so far

Help wantedJohn Kearon was so moved by these stories, as we’re sure you’ll be, that he’s campaigning for a support fund. Please help him by emailing your support

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06


TIMELINE [26m26s]
00m00s Special appeal by John Kearon.

AFGHANISTAN (Matthew Warshaw, Rafiqullah Kakar, Zemarak Mohsini).
01m50s Intro.
05m28s The reality of doing research in Afghanistan (building trust).
07m20s Persuading respondents to participate.
08m21s Maintaining interviewer safety in remote areas (being accused of spying).
11m13s Research starting to make a difference.

IRAQ (Johnny Heald, Munqeth Daghir).
14m43s Intro.
15m39s The stimulus for Munqeth to start a research company in Iraq.
17m03s The first poll in Baghdad.
18m25s A culture of fear in answering surveys.
20m00s Daily life as a researcher (imprisonment, torture, beheading, kidnapping, murder).
22m10s Munqeth’s vision.
23m14s Creating an industry fund to support these efforts.

NOTABLE MENTIONS
Gallup.

Series:Events Series:ESOMAR Series:Congress06

 
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Related posts:

  1. The Trials of Researching in Afghanistan
  2. ESOMAR 3: Sahar Hashemi, Serial Entrepreneur
  3. ESOMAR 4: Entrepreneurism Roundtable
  4. ESOMAR: Mortimer, Poynter, Cornish
  5. Reuben Steiger’s Second Life

Category: ESOMAR Congress, Entrepreneurism

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One Response

  1. [...] Life and Death MR . Очень интересное выступление Matthew Warshaw (D3), который рассказывал о проведении исследовании в Афганистане и о фокус-группе с местными полицейскими, проводимой под дулом автомата Калашникова. [...]