Weekly Show 9: Semiotics Live
Oct 3, 2006 Author: ResearchTalk | Filed under: Advertising, Branding, Creativity, Ethnography, Semiotics, Social media, Weekly Show
GUEST Semiotician Dr. Rachel Lawes, founder of Lawes Consulting
TOPICS Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors
NOTABLE MENTIONS Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips
Music Brother Love and Slackstring from the PMN
Series:Weekly
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