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DATA-DRIVEN INSPIRATION

Weekly Show 9: Semiotics Live

Dr Rachel Lawes, Lawes Consulting

 GUEST  Semiotician Dr. Rachel Lawes, founder of Lawes Consulting

 TOPICS  Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors

 NOTABLE MENTIONS  Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips

Music Brother Love and Slackstring from the PMN

Series:Weekly

 
 Standard Podcast [22:46m]: Play Now | Play in Popup | Download

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  3. Weekly Show 10: Here Comes Research 2.0
  4. Weekly Show 12: The Future of Branding
  5. Weekly Show 5: NetRatings

Category: Advertising, Branding, Creativity, Ethnography, Semiotics, Social media, Weekly Show

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