Sep 17, 2006
Cranky Gang: Creativity
Our Cranky Gang turns that old British pastime of whinging into an artform. But rather than simply moaning about the ills of our industry, the gang comes up with a plan. Our very own ‘A’ team…
BEWARE Crankiness level is high
STARRING
- Ian Wright, OTX Europe
- John Kearon, BrainJuicer
- Olaf Willoughby, The Willoughby Partnership
- Tas Tasgal, POV
- Mark Whiting, Moët Hennessy (Special guest)
HOW CREATIVE ARE YOU? Click to find out
NEW SHOW
This is the pilot for a potential new show. Let us know if you’d like it to become a series.
TIMELINE [39m10s]
00m00s Introduction.
01m02s Creativity defined.
03m34s The state of creativity in MR.
10m58s Who’s to blame?
14m30s Creativity in methodology.
18m10s Creativity in presentation/dissemination.
27m15s Ideas.
35m26s Pitching MR to fashion designer John Galliano, Dior.
NOTABLE MENTIONS
Apple.
Burke.
Ethnography.
IBM.
Intel.
John Galliano (Christian Dior).
M. Night Shyamalan.
Market Tools.
Marty Neumeier, ‘The Brand Gap’.
Mary Lou Cook.
McKinsey & Company.
Microsoft.
MRS.
Neuroscience.
Professor Patrick Barwise (LBS), ‘Simply Better’.
RI.
Starbucks.
TNS.
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I’ve enjoyed the podcasts very much. I’m new to market research. My background is design and for the past few years I’ve been doing a design/research role for a performance apparel company_ mainly gathering insight into sports science and applying it to product. I am about to start a new role within the same company_ still research based but with more of a consumer insight angle, so I’m finding your podcasts facinating and very helpful. I’m hoping that my design background will enable me to gather the insight and apply it with the creativity that this podcast claims is missing from the industry in any great volume at the moment.
cheers.