Sep 10, 2006
Weekly Show 8: B2B International
GUEST Researcher, prolific author, entrepreneur, blogger and podcaster Paul Hague, co-founder and Director, B2B International
TOPICS Rationale for copious writing; TNS and other non pure-plays struggle in online research; pharmaceutical and medical research; report from the Marketing Week MR Forum by Tim Williams, ICG; challenges with startup #2; business benefits achieved from blogging and podcasting; new B2B Intl office in China
NOTABLE MENTIONS AQR, B&MR, Chrissie Hague, Ciao, Dunlop Rubber, dunnhumby, Fiona Jack, Greenfield Online, Harris Interactive, Julia Cupman, Martin Hayward, MRS, Nick Hague, Tesco Clubcard, TNS, YouGov
Music Brother Love and Little Thom from the PMN
Series:Weekly
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