Sep 3, 2006
Weekly Show 7: OTX Europe
GUEST Ian Wright, MD, OTX Europe
TOPICS From $0 to $3m turnover in 9 months; the consumer appetite for video downloads and implications for the movie industry; the first free legal music download service; MR industry letting down graduate trainees; virtual reality research; validating the link between emotive advertising and strong brands
NOTABLE MENTIONS AOL, BMRB, (Sony) Bravia, David Brandt, Disney, Honda, IPSOS, MRS Conference, Robert Heath, RSL, Shelley Zalis, Universal Music
Music 2006 Pl@stic Soul and Geoff Smith from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly
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