Aug 17, 2006
Ask-the-Experts: PR Clinic
(Marc Brenner)
There’s a lot more to good PR than meets the eye. And those organisations that seem to get the most exposure often achieve this through a process of careful relationship building and developing a clear strategy.
So, in this podcast, two of the most influential figures in the research media plus an experienced and specialist PR answer listener questions and discuss how to maximise PR opportunities. We hope you find it useful.
AUDIO QUALITY: Please note that this is an experimental podcast and that the audio quality starts off quite poor but does improve.
STARRING
- Emily Luscombe, Camargue PR
- Marc Brenner, Research Magazine and Research Live
- Nick Thomas, MrWeb
PODCAST
Nick: “…anything that takes researchers out of themselves a bit and fuels their interest in the wider business issues is a good thing.”
Emily: “It’s really important to look at the media you are targeting and ask what their hot topics are…you need to read the media first.”
Marc: “The toughest question people have to ask themself…how willing are you to go beyond the press release, to offer comment beyond what’s printed?”
Please let us know what you think of this podcast.
Timeline [47m25s]
00m00s Introduction to the expert panelists.
02m02s PR opportunities in Research Magazine (et al) and MrWeb.
06m06s PR opportunities – the views of a PR specialist (Emily).
08m05s Session format.
1.PR STRATEGY/RELATIONSHIP BUILDING.
09m00s The key steps – Emily.
10m30s The key steps – Marc.
13m51s The key steps – Nick.
16m12s Additional comments.
2.CONTENT STRATEGY.
16m52s What’s hot – Nick.
17m58s Listener question: an office opening.
20m16s What’s hot – Marc.
21m13s What’s hot – Emily.
22m11s Additional comments.
23m28s Shouldn’t MRS members get preferential treatment?
24m56s Listener question: How do you get people/companies to share disaster stories?
29m35s Open mic/listener questions (incl. personal career experiences, copyright issues).
3.EXECUTION/PLACEMENT.
37m10s Process – Emily.
38m11s Contacting the editors – Nick.
39m06s Contacting the editors – Marc.
40m11s PR is a process, not an event.
4.FOLLOW-UP.
41m35s How to exploit good PR – Emily.
42m45s Examples of good practice – Nick and Marc.
45m25s Open mic feedback.
Notable Mentions
Alex Burmaster, Nielsen//NetRatings.
Andreas Gutjahr, Nielsen//NetRatings.
John Kearon, BrainJuicer.
Julie Blane, Marcom Matters and ICG.
Laura Davies, Leapfrog Research.
Lucy Green, Nielsen//NetRatings.
Paul Hutchings, Kindle Research.
Peter Hutton, BrandEnergy Research.
Sheila Keegan, Campbell Keegan Ltd.
Music Theatrimus from the PMN
Series:Skills
Related posts: