ResearchTalk

In this, the third of four preview podcasts ahead of ESOMAR Congress ‘06, one of the industry’s foremost entrepreneurs, John Kearon of BrainJuicer, speaks to one of the nation’s most accomplished serial entrepreneurs, Sahar Hashemi, co-founder of Coffee Republic and founder of new startup Skinny Candy. Sahar talks about ways to stimulate that all-important entrepreneurial spirit within all of us so as to cultivate innovative and fresh thinking

 STARRING 

• Sahar Hashemi, Coffee Republic, Skinny Candy, author of Anyone Can Do It
• John Kearon, Chief Juicer, BrainJuicer (Host)

Learn more about ESOMAR CONGRESS ‘06

Thanks
A huge thanks to Sahar Hashemi, John Kearon, and to Véronique Jeannin, director general of ESOMAR, and her team for their help in producing these podcasts.

Timeline [22m35s]
00m00s How Sahar became an entrepreneur.
03m07s The benefits of an entrepreneurial approach.
04m56s Following your passion.
05m50s The Richard Branson myth.
07m38s Intrapreneurship: entrepreneurship within a large organisation.
09m56s Don’t let market research blind you.
11m42s Intuition vs. hard data.
12m37s The importance of mistakes and perseverance.
17m07s Is serial entrepreneurship easier?
18m22s Living through the doubts.
19m13s Genesis of Skinny Candy.
20m52s Some words from Véronique Jeannin, Director General of ESOMAR.

Music Theatrimus from the PMN

Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress06
Series:Leadership

Related posts:

1. ESOMAR 4: Entrepreneurism Roundtable
2. ESOMAR 2: Forecasting & Trends
3. ESOMAR 1: Improving Forecasting Accuracy
4. ESOMAR: Life and Death MR
5. ESOMAR ‘08 keynotes on keeping pace with change