Jul 28, 2006
Weekly Show 5: NetRatings
GUEST Lucy Green, VP of Marketing, Nielsen//NetRatings
TOPICS Cinema advertising income up 10%; Surveys can influence purchase decisions; BIG summer party; ESOMAR Congress preview; Weekly show hiatus
NETRATINGS: Internet survey meters; Panel size; Privacy issues; NetRatings vs. comScore; Social media/blog/podcast measurement; NetRatings rolls out expanded panel; Custom analytics; NetRatings vs. online researchers
NOTABLE MENTIONS BIG, comScore, David Riley, David Smith, Duke University, ESOMAR Congress, Gailynn Nicks, Gavan Fitzsimons, Gfk NOP, Google, IAB, Illuminas, IPSOS, Nick Thomas, Nielsen Media Research, Phyllis Macfarlane, Royal Bank of Scotland
Music 2006 Pl@stic Soul and Irene from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly
Related posts: