ResearchTalk

TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

 STARRING 

• Agostino Di Falco, Head of Insight, Viacom Brand Solutions

PODCAST
In our inaugural podcast we interview the eloquent Agostino Di Falco, Head of Insight and Research at Viacom Brand Solutions, the advertising sales operation for MTV, VH1, Nickelodeon, Paramount and E! channels.

Agostino talks passionately about an innovative research study, conducted by Neurosence, that has led to some remarkable conclusions about how TV advertising is consumed and how it can be made more effective.

The study comes at a poignant time for TV advertising given the growing use of DVR/PVR technology, such as Sky+ and Tivo, to skip past commercials.

Agostino goes onto talk about how other research led to commissioning the extreme car makeover show Pimp My Ride for MTV UK.

Please let us know what you think of this podcast.

TIMELINE [19m18s]
00m00s Introduction to Viacom Brand Solutions
01m36s Introduction to Agostino Di Falco.
Neuroscience Study
02m25s Intro.
03m20s Structure.
05m26s Key finding 1.
07m55s Key finding 2.
11m23s Industry reactions.
13m10s Other VBS research.
15m10s Pimp My Ride study.
17m05s Future trends.
18m25s Message for researchers.

Music Brother Love from the PMN

Series:MarketingTalk Series:AdTalk

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