We’ve had great success working with conference organisers like ESOMAR and IIR to evangelise flagship events, success being measured by the resultant buzz/ word-of-mouth and download stats.

But wouldn’t it be cool if someone actually decided to go to a conference as a result of listening to one of the podcasts? Well, the kind Ruth McNeil, who handles marketing for the BIG Conference who we recently collaborated with, came back with just that message.

Ruth says:

…One person said that the podcasts had influenced their decision to attend (a first timer who came to the whole conference). I am pleased that so many had listened to the [pre-]conference [podcasts]!

Fantastic news.

Podcasting works because people are drawn to interesting conversations. Not conversations they feel they must listen to. Conversations that they want to listen to. That’s what makes it a perfect medium for sponsors of all kinds who want to get their compelling message across to movers and shakers.

Get in touch in case you fancy a chat (contact details as always in left sidebar).

End of advertisement

Series:Events Series:ESOMAR Series:EMRE Series:BIG Series:Wildfire

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 EXCLUSIVE  You could for forgiven for not having heard of Habbo because it is aimed at teens. But with the seemingly blanket coverage it’s received in the mainstream media as well as on blogs and podcasts, you will surely have heard of Second Life. Both are online 3D virtual worlds where people interact with each other via avatars. Both are extremely popular and are experiencing rapid growth. And some of the largest brands in the world are starting to setup virtual life in Second Life. Here we learn more about them from their creators, and find out why they are so popular and what the future holds. For those unfamiliar with either of these social networks we recommend taking a quick look at their websites to get a basic feel

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• Emmi Kuusikko, Director of User and Market Insight, Sulake (Habbo)
• David Fleck, VP Business Development, Linden Lab (Second Life)
• Mario Menti, GMI, blog

The first conversation was recorded live at the Euro MR Event 2006

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• Mark Jones, MD, Lastminute.com
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Recorded live at the Euro MR Event 2006

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…being able to touch wealthy companies and having them make changes …to think much more holistically, will have an impact on people all around the world

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• Anne Kirah, Acting Dean, 180 Academy, formerly Lead Design Anthropologist, Microsoft

Recorded live at the Euro MR Event 2006

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 EXCLUSIVE  A special in which four specialists cover some hot topics in media and advertising. Nick Mawditt tells us how business cable channel CNBC Europe is successfully adjusting to the new media landscape with the aim of becoming “media neutral”. Philip Preston and Paul Flatters see a bright future for local newspapers despite dangerous declines in national newspaper circulation. And Sarah Pearson reveals an ethnographic study that pours cold water on the notion that PVR (personal video recorder) users skip advertising - say what?

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• Nick Mawditt, Director of Research, CNBC Europe
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Recorded live at the Euro MR Event 2006

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Recorded live at the Euro MR Event 2006

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 EXCLUSIVE  In this, the first preview podcast for the upcoming European MR Event in London, John Kearon of BrainJuicer and his roundtable of marketing and business thought-leaders discuss the future of research.

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• Ed Keller, The Keller Fay Group, and co-author, The Influentials
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• John Kearon, Chief Juicer, BrainJuicer (Host)

Learn more about European Market Research Event in London

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