We’ve had great success working with conference organisers like ESOMAR and IIR to evangelise flagship events, success being measured by the resultant buzz/ word-of-mouth and download stats.

But wouldn’t it be cool if someone actually decided to go to a conference as a result of listening to one of the podcasts? Well, the kind Ruth McNeil, who handles marketing for the BIG Conference who we recently collaborated with, came back with just that message.

Ruth says:

…One person said that the podcasts had influenced their decision to attend (a first timer who came to the whole conference). I am pleased that so many had listened to the [pre-]conference [podcasts]!

Fantastic news.

Podcasting works because people are drawn to interesting conversations. Not conversations they feel they must listen to. Conversations that they want to listen to. That’s what makes it a perfect medium for sponsors of all kinds who want to get their compelling message across to movers and shakers.

Get in touch in case you fancy a chat (contact details as always in left sidebar).

End of advertisement

Series:Events Series:ESOMAR Series:EMRE Series:BIG Series:Wildfire

Once you go down a road strategically, you end up in a what you may call a path dependent position…from which it’s very difficult to turn back
(Andy Dexter)

 BIG Conference  In this, the final podcast in the run up to the BIG Conference, Andy Dexter makes the case to Steve Wills for a pure consultancy focused completely on insight. But while he makes a persuasive case, can he convince Steve that he has thought through the many issues surrounding talent? Listen to find out

Listen to other podcasts featuring Steve

 STARRING 

• Andy Dexter, founder and Managing Partner, Truth Consulting
• Steve Wills, co-founder and MD, Customer Insight Solutions (Host)

Learn more about BIG Conference 2007

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Businesses have a reluctance to use services that are free because it doesn’t fit their mindset
(Ray Poynter)

 BIG Conference  In the first of two podcasts in the run up to the BIG Conference in May 2007, Phyllis Macfarlane and Ray Poynter take a comprehensive look at how web 2.0 tools and techniques can be used to improve B2B research. They also talk about the obvious cultural and organisational issues that such changes invariably bring up

 STARRING 

• Ray Poynter, The Future Place
• Phyllis Macfarlane, Head, Gfk NOP Custom (Host)

Learn more about BIG Conference 2007

AUDIO QUALITY: We apologise in advance for the below-par audio quality and hope that the quality of the content makes up for this

Read the rest of this entry »